Prior to 1963, if drinkers were enjoying a Scotch whisky, it would have been a blend rather than single malt that filled their glasses. Glenfiddich was the first Scottish distillery to export and market its whisky as a single malt, first referring to the product as “Straight Malt” and “Pure Malt” to convey the message that bottles came from just one distillery and only contained malt. Over time, the term single malt gained prominence.
