The 150th-anniversary celebration of a brand is definitely one for the books and it’s amazing how it will be celebrated worldwide in spite of the pandemic. #TogetherApart remember? Join in Hennessey’s first-ever multi-colored fireworks launch over the Charente River in Cognac, France. You can also be a part of this unique daytime pyrotechnic event in Nigeria on the 25th of September by live streaming at 2 PM (WAT).
This event will be hosted by veteran Chinese artist, Cai Guo-Qiang – an artist who honours universal values of hope, optimism, resilience, and expressing a community of shared future in this period of pandemic all over the world.
He is a 62-year old New York-based Chinese veteran who believes in the human spirit and the works of it. Cai Guo-Qiang acknowledges the pains of life, still embraces and enjoys it. Hosting the celebration of Hennessy XO’s 150th-anniversary gives him the opportunity to send an uplifting message to the world amidst this pandemic.
This event was commissioned as part of “A World Odyssey” and will be brought to a worldwide audience from Charente in Cognac, France.
Watch Live:
Hennessey.com