As a strategy by the Unilever owned brand to spread word about their recently launched Closeup Cool Breeze toothpaste, Closeup alongside Mavin records superstar Reekado Banks, Humble Smith and L.A.X has been touring Nigerian campuses, thrilling students across various higher institutions while giving away highly priced iphone 7s, branded t shirts and lots of gift items to lucky fans during the show.
The Cool Breeze party as defined by the organizers is a campus music experience with Closeup Cool Breeze toothpaste. Going further the Closeup Brand Manager, George Umoh in one of the campus tours from last year stated Closeup as a brand believes in the youth and possibilities, hence the brand through it’s recently launched product and campus tours gives you confidence to act on your desire from being physically close, to be the next big music superstar, rap artiste, fashion designer, entrepreneur etc.
The Closeup Cool Breeze campus party, which has been held in major universities across Nigeria, with an aim to discover the next music stars across the country is set for a grand finale at the University of Lagos on Wednesday, February 7th, 2018 in an event that will feature performances by top Nigerian artistes such as Reekado Banks, Mayorkun, Simi, Humblesmith, LAX, Mr. Real among others.
The grand finale set for Wednesday 7th February would bring energy like never seen before. Judging from previous events held around campuses last year the forth coming event surely would not disappoint. Not convinced you should attend? Below is a sneak peak from previous events.