AB InBev’s decision to introduce Budweiser alongside Beck’s into the Nigerian market has created stiff competition for Nigerian Breweries’ Heineken and Star Lager.
Where does that point us? A triangular beer war between AB InBev, NB Plc, and Guinness Nigeria this year.
Budweiser was silently introduced into the market without all the funfair that Heineken was introduced. However they have the slickest promotions so far. Heineken has had to depend on the promotion its international peers does.
